Because beauty is also a responsibility.
“More than 4 billion out of 8 billion people live in urban areas.
The challenge will be to integrate and expand green spaces within those areas.”
— World Bank, 2020
When we think of a seaside hotel, we imagine peace, elegance, light.
But what’s not immediately perceived — and truly makes the difference — is how these elements weave together with a broader vision: a new way of inhabiting space and nature.
It’s from this awareness that the new project of Hotel Savoy in Grado comes to life.
An architectural and landscape restyling that goes beyond aesthetics to embrace a contemporary, sustainable philosophy of hospitality.
Vertical greenery, history and future
The building’s north and west façades have been redesigned to accommodate 33 rooms with private balconies, equipped with high-performance thermal and acoustic insulation.
But nature is the true protagonist: it now climbs the hotel walls thanks to a greening intervention using native plants — alternating evergreens and deciduous, herbaceous and climbing species — creating a living landscape that evolves with the seasons and welcomes guests visually from the moment they arrive.The project was designed by the international firm Plasma Studio, with landscape contribution by Giacomo Guzzon (Gillespies, London).
The inspiration stems from the Savoy’s deep-rooted identity, merging Venetian baroque echoes with postmodern lines to form a bridge between history and innovation.
The result? A coherent architectural language that unites the hotel's diverse identities in a single aesthetic narrative.
Green architecture: a new urban grammar
The integration of greenery into living spaces is at the heart of the global architectural debate. Projects such as the Bosco Verticale by Stefano Boeri in Milan, the gardens designed by Gilles Clément, or the emotional landscapes of Piet Oudolf show how architecture can engage in dialogue with nature — to generate wellbeing, sustainability, and beauty.In a global context marked by climate change and increasing urbanisation, these choices are no longer optional.
Greenery not only cools and purifies — it creates spaces that inspire, slow us down, and reconnect us.
“More than 4 billion out of 8 billion people live in urban areas.
The challenge will be to integrate and expand green spaces within those areas.”
— World Bank, 2020
When we think of a seaside hotel, we imagine peace, elegance, light.
But what’s not immediately perceived — and truly makes the difference — is how these elements weave together with a broader vision: a new way of inhabiting space and nature.
It’s from this awareness that the new project of Hotel Savoy in Grado comes to life.
An architectural and landscape restyling that goes beyond aesthetics to embrace a contemporary, sustainable philosophy of hospitality.
Vertical greenery, history and future
The building’s north and west façades have been redesigned to accommodate 33 rooms with private balconies, equipped with high-performance thermal and acoustic insulation.
But nature is the true protagonist: it now climbs the hotel walls thanks to a greening intervention using native plants — alternating evergreens and deciduous, herbaceous and climbing species — creating a living landscape that evolves with the seasons and welcomes guests visually from the moment they arrive.The project was designed by the international firm Plasma Studio, with landscape contribution by Giacomo Guzzon (Gillespies, London).
The inspiration stems from the Savoy’s deep-rooted identity, merging Venetian baroque echoes with postmodern lines to form a bridge between history and innovation.
The result? A coherent architectural language that unites the hotel's diverse identities in a single aesthetic narrative.
Green architecture: a new urban grammar
The integration of greenery into living spaces is at the heart of the global architectural debate. Projects such as the Bosco Verticale by Stefano Boeri in Milan, the gardens designed by Gilles Clément, or the emotional landscapes of Piet Oudolf show how architecture can engage in dialogue with nature — to generate wellbeing, sustainability, and beauty.In a global context marked by climate change and increasing urbanisation, these choices are no longer optional.
Greenery not only cools and purifies — it creates spaces that inspire, slow us down, and reconnect us.
